Pretty Ballerinas. An autumn campaign and product pages, no shoot.

Pretty Ballerinas needed seasonal imagery for web and social across many styles at once. We made it with Ai, from photos of the real shoes.

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Pretty Ballerinas campaign image made with Ai: a woman in a camel coat sitting in long grass wearing fur ballerinas

Pretty Ballerinas campaign image made with Ai: a woman in a white coat sitting in a sunlit doorway wearing tweed Mary Janes

Pretty Ballerinas campaign image made with Ai: a woman laughing on a carpet in a sunny room next to her ballerinas

Pretty Ballerinas campaign image made with Ai: two women walking down sunlit stone steps in tweed ballerinas

The brief

One season, many styles: ballerinas, Mary Janes, ankle boots and loafers in fur, tweed and knit. Each needed campaign images and product page photos with one editorial look, without booking a shoot.

What we made

Campaign stills

Worn shoes in real scenes: grass fields, sunlit doorways, stone steps and warm interiors.

Homepage hero

The lead image at the top of the brand's website for the season.

Product page images

Lifestyle photos for each style's product page, next to the packshots.

Social

Crops and variations for feed, stories and reels.

How we made it

Art directionLocation, light, styling and casting agreed on a mood board before anything is made.
Ai productionEvery frame built around photos of the real product, then refined and retouched by our team.
Brand checksShape, colour, materials and details checked against the real shoe, frame by frame.
DeliveryFinal files in every format the brand needs, for web, social and ads.

Free

Your first Ai image is on us.

Send photos of one product. We'll send back a campaign-ready Ai image.

Get your free sample.

Send photos of one product. We'll send back a campaign-ready Ai image, and ideas for your brand.