AI UGC.
Content that looks made by real customers. Selfie videos, unboxings and reviews to camera, without casting creators or shipping product.
Get a free sampleWhat you get
Talking videos
A person holding your product and talking to camera.
Unboxings
The moment your product comes out of the box.
Try-ons and demos
Your product being worn, used and shown.
Many faces
Different ages, looks and languages for every audience.
Why it works
Feels native
UGC reads like a recommendation, not an ad, so people stop.
Test more hooks
New openings and faces in days, not weeks.
Beat fatigue
The median ad creative lasts about 18 days (Motion, 550,000 ads). Fresh UGC keeps you ahead.
In depth
The UGC agency that never waits for a creator.
Novaia is an AI UGC agency. User generated content, the phone style videos of real looking people talking about, unboxing and using a product, has become the most trusted ad format on Meta and TikTok. Traditional UGC agencies and UGC platforms recruit creators, ship them product, brief them and wait weeks for footage. We create the same content with AI in days.
Our AI UGC creators can be any age, look, accent and language. We script the hook, the demonstration and the call to action, generate the talking head, the unboxing or the try on, then edit, subtitle and mix each video for Reels, TikTok and Stories. You get many variations of every concept, so you can test hooks and scale the winners instead of paying for one video at a time.
AI made ads are accepted on Meta and TikTok. Where a platform asks for realistic AI content to be labelled, we follow its rules. Direct to consumer brands, ecommerce stores, beauty and food brands, app companies and performance marketing agencies use Novaia to keep a constant flow of fresh UGC style creative for their paid social.
What brands look for
UGC formats that win on Meta and TikTok.
Talking head testimonials
A person recommends your product to camera, like a friend would.
Unboxing videos
The first look at your packaging and product.
Try on and demo
Clothes, cosmetics, gadgets and food shown in real use.
Street interview style
Question and answer formats that feel candid and stop the scroll.
Before and after
Show the change your product makes.
TikTok Shop and Reels ads
Native looking creative for shoppable placements.
Trending nowAI and UGC have merged. Brands script, produce and test UGC style ads with AI in days, and the winning formats are candid: testimonials, street interviews and problem to solution stories.
How we make it.
Every project is led by people, not prompts. AI is our camera. The direction, the taste and the finish are ours.
Creative direction
We start with your goal, your audience and your channels. Then we build the concept: the idea, the story and the hooks that make people stop and buy.
Art direction
We set the look before anything is generated: moodboards, casting, locations, styling, light and composition, all matched to your brand.
Realism
People who look real: natural skin, hands, expressions and light. Scenes with real texture and small imperfections, so no one stops to ask if it's AI.
Product fidelity
Your product stays your product. Shape, colour, materials, logos and labels are checked against your reference photos in every image and every frame.
Retouching
Every image and video is retouched by our team after generation: details cleaned, colour graded, skin and fabric refined, until it meets campaign standard.
Quality control
Nothing leaves without a final review for accuracy, brand fit and platform specs. You approve the idea first and see the result before delivery.
Sound and edit.
A video sells with sound. We finish every film like a production house.
Sound design
Every movement, texture and moment gets its sound: footsteps, fabric, pours, clicks. Built to stop the scroll with the sound on.
Music
Copyright-free music chosen for your brand and your cut, safe to run in any ad on Meta, TikTok and YouTube.
Voiceover
Any voice, any accent, any language. Warm, energetic, calm or bold, matched to your brand and your market.
Edit and pacing
The hook in the first seconds, cuts timed to the music, and versions in 6, 15 and 30 seconds.
Subtitles
Captions in every language, placed inside each platform's safe zones, because many people watch with the sound off.
Colour grading
One consistent look across every shot, every scene and every version.
How it works
- SendPhotos of your product and what you need.
- ApproveWe share the idea first. You say yes.
- LaunchContent ready for ads, social and your store.
Questions
What is AI UGC?
User-generated-style content made with AI: realistic people using and talking about your product, in the look of a phone video.
Is AI UGC allowed in ads?
Yes. Meta and TikTok accept AI-made ads. TikTok asks advertisers to label realistic AI-generated content, and we follow each platform's rules.
Can the UGC speak my language?
Yes. English, Spanish, Catalan, French, Italian and more.
What is a UGC creator?
A person who makes phone style content about a product for a brand to use in ads. With AI UGC, Novaia creates that person and that content for you, in any language.
Is AI UGC cheaper than hiring creators?
Usually yes. There is no casting, shipping, usage fee or waiting time, and you get many variations of each concept.
Does UGC work for B2B and services too?
Yes. Testimonial and explainer style videos work for software, services and apps as well as products.
Your first AI image is on us.
Send photos of one product. We'll send back a campaign-ready AI image.
Get your free sample.
Send photos of one product. We'll send back a campaign-ready AI image, and ideas for your brand.
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