Ad creatives that convert.
Campaign concepts and ad creatives for Meta, TikTok and Google. Many variations, every format, built to stop the scroll and sell.
Get a free sampleWhat you get
Campaign concepts
One big idea, rolled out across every channel.
Variations to test
New hooks, scenes, models and messages.
Every placement
Feed, Stories, Reels, TikTok, YouTube and display.
Every language
Localized versions for each market.
Why it works
More creatives, lower costs
Meta found ad sets with 3 to 10 creatives had a 46% lower median cost per action than ad sets with one.
Few ads win
Only about 4 to 8% of ads become winners (Motion). Testing more ideas finds them faster.
Creative is the lever
Google and Kantar found creative drives about half of ad ROI.
In depth
A creative agency built for performance marketing.
Novaia is a creative agency for paid social and paid search. We design the campaign concept and produce the ad creatives that run on Facebook and Instagram, TikTok, YouTube and Google Display, from the big idea and the key visual down to every static, carousel, Reel and video cut. Our team brings the strategy and art direction of an advertising agency; AI gives us the production speed of a content studio.
Performance marketers know that creative is now the main lever left in the ad account. Targeting is automated and budgets are optimised by the platforms, so what changes results is the creative: the hook in the first seconds, the angle, the format, the message. We deliver each concept in 9:16, 4:5 and 1:1, with several hooks and variations, ready for A/B testing and for the algorithm to find the winners.
We work with brands that run their own campaigns and with media and growth agencies that need a creative partner. Every batch can be localized for each market, refreshed before creative fatigue sets in and matched to a landing page we design, so the click and the page feel like one experience.
What brands look for
Creative for every ad platform.
Meta ads creative
Statics, carousels, Reels and Stories for Facebook and Instagram.
TikTok ads
Native, vertical, sound on video built for the For You feed.
Google and YouTube ads
Display, Performance Max and YouTube video assets in every size.
Static ads and carousels
Fast to test, cheap to run, easy to localize.
Creative testing packs
Several hooks, angles and formats per concept, ready for A/B tests.
Seasonal campaigns
Black Friday, Christmas, sales and launches, ready in time.
Trending nowPlatforms automate targeting and bidding, so creative volume and freshness are what move results. Winning teams test many variations and refresh before fatigue.
How we make it.
Every project is led by people, not prompts. AI is our camera. The direction, the taste and the finish are ours.
Creative direction
We start with your goal, your audience and your channels. Then we build the concept: the idea, the story and the hooks that make people stop and buy.
Art direction
We set the look before anything is generated: moodboards, casting, locations, styling, light and composition, all matched to your brand.
Realism
People who look real: natural skin, hands, expressions and light. Scenes with real texture and small imperfections, so no one stops to ask if it's AI.
Product fidelity
Your product stays your product. Shape, colour, materials, logos and labels are checked against your reference photos in every image and every frame.
Retouching
Every image and video is retouched by our team after generation: details cleaned, colour graded, skin and fabric refined, until it meets campaign standard.
Quality control
Nothing leaves without a final review for accuracy, brand fit and platform specs. You approve the idea first and see the result before delivery.
How it works
- SendPhotos of your product and what you need.
- ApproveWe share the idea first. You say yes.
- LaunchContent ready for ads, social and your store.
Questions
What is an ad creative?
The image, video and text people see in an ad. It decides whether they stop, click and buy.
How many ad creatives do I need?
Enough to test and refresh. A practical start is 3 to 5 distinct concepts, each in 9:16, 4:5 and 1:1, refreshed every 1 to 2 weeks.
Can you make ads in several languages?
Yes. We localize text, scenes and people for each market: English, Spanish, Catalan, French, Italian and more.
What is a performance creative agency?
An agency that makes ad creative measured on results: hook rate, CTR, cost per result and ROAS, not just on looks. That is how Novaia works.
Do you make static ads too?
Yes. Statics and carousels are fast to test and often win. We deliver them with the video versions.
Can you make ads for Google Performance Max?
Yes. We deliver the image and video assets in every required size and ratio.
Your first AI image is on us.
Send photos of one product. We'll send back a campaign-ready AI image.
Get your free sample.
Send photos of one product. We'll send back a campaign-ready AI image, and ideas for your brand.
Thank you!
We've received your request. We'll be in touch shortly.