The Ai creative agency that works like an art studio.
An Ai powered creative agency for brands: campaign ideas, key visuals and launch films of your real product. Made with Ai, directed by people, ready in days instead of months.
Your first Ai image is on us.
What you get
Creative direction
A concept, a mood and a look for your launch or season, agreed before anything is made.
Key visuals
Hero images for launches, seasons, sales, out of home and in store.
Launch films
Short brand and product films, with cutdowns for every platform.
Your first Ai image is on us.
Send photos of one product. We'll send back a campaign-ready Ai image.
More about this
Why it works
Creative sells
YouTube ads built on Google's ABCD creative principles showed a 30% lift in short term sales likelihood (Google / Kantar).
More ideas to test
Only 5 to 8% of ads become real winners (Motion, 550,000+ ads), so the number of ideas you test matters.
One look everywhere
The same colours, light and styling in every format, from a 9:16 story to a shop window.
In depth
An Ai creative agency for brands that want big ideas without big production budgets.
Novaia is an Ai creative agency and studio. We turn a brief into a campaign idea, a visual look and the finished assets: key visuals, launch films, social content and ad creatives in every format. The production is done with Ai, while our team leads the concept, the art direction and the final retouching, so the result looks like your brand and not like a template.
Traditional campaigns mean weeks of planning, location scouting, casting and shooting before you see a single image. With an Ai creative agency you can explore several directions in days, choose the one that works and roll it out across every channel. That makes it realistic to launch more often, localise for each market and refresh creative before your ads wear out.
We work with brands and agencies in the UK, Spain and the rest of Europe, in English, Spanish, Catalan, French and Italian. Start with a free sample and judge the quality on your own product.
What brands look for
What a creative agency makes for your brand.
Campaign concepts
One idea, a mood and a look for your launch or season, shown as frames before anything is produced.
Art direction
Light, colour, styling and framing decided once and applied to every image and film.
Key visuals
Hero images for launches, out of home, in store and the top of your website.
Launch films
Short brand and product films with cutdowns for Reels, TikTok and YouTube.
Ad creative from the same idea
Hooks, scenes and formats of the campaign, ready to test on Meta, TikTok and Google.
Brand consistency
Your guidelines, colours and product details checked on every piece before delivery.
Trending nowBrands want campaign quality at the pace of social. Ai makes the concept visible in days, so you can choose a direction on real frames, then build it out across every format.
How we work: an Ai powered creative agency, step by step
You send a brief, your brand guidelines and photos of the product. We turn them into two or three creative directions: a concept, a mood and a look, shown as frames before anything is produced. You pick one direction and we build it out.
Then comes production: key visuals, a launch film from our Ai video production team, social formats and ad variations, all in the same look. Our team art directs every piece and retouches it by hand, and we check product details against your references before delivery. Revisions happen on the finished files, not on a shoot day.
An art studio first, an Ai studio second
Novaia works the way an art studio does. The work starts with an idea, a mood, a cast, a place and a light that belong to your brand. Ai is how we produce it, not where the idea comes from.
Realism is the standard: real light, real texture, small imperfections, places that feel lived in and people who look like people. And your product stays exactly the same. It is rebuilt from your reference photos, and every image is checked against them for colour, cut, texture, stitching, hardware and logos before delivery.
What an Ai powered creative agency delivers
The deliverables are the same ones a traditional creative agency would hand over: a campaign idea, hero images, a short film with cutdowns, and ad creatives sized for Meta, TikTok, Google and your own store. When the brief is mostly film, our Ai video production agency team handles the edit, sound and every platform cut. What changes is how they are made and how fast you can test them. For fashion brands, the same idea can run as a full Ai lookbook.
Because every direction is cheap to explore, you can try more hooks, scenes and formats of the same idea, keep the ones that perform and refresh the rest before creative fatigue sets in.
Ai creative agency or traditional creative agency?
A traditional agency is the right call when the idea needs a famous face, a real location or a live event. An Ai-powered agency fits when you need more campaigns, more markets or more variations than a shoot budget allows, and you want to see the look before you commit.
Many brands use both: a traditional shoot for one hero moment and an Ai-powered studio for the seasons, sales and ad testing around it. Novaia is built for that second job, with a person directing the work from brief to delivery.
What to ask an Ai creative agency before you hire one
Ask who art directs the work and who retouches it. Ask to see examples on real products, how brand guidelines are checked, and what you receive in the end: file formats, ratios, usage rights and number of revisions.
Then judge the quality yourself. Send photos of one product and a line about your next launch, and your first Ai image is on us.
How we make it.
A campaign starts with a concept written by a person: the idea, the look and the story across formats. Ai makes the images. The creative direction and the final polish stay with us.
Creative direction
We start with your goal, your audience and your channels. Then we build the concept: the idea, the story and the hooks that make people stop and buy.
Art direction
We set the look before anything is generated: moodboards, casting, locations, styling, light and composition, all matched to your brand.
Realism
People who look real: natural skin, hands, expressions and light. Scenes with real texture and small imperfections, so no one stops to ask if it's Ai.
Product fidelity
Your product stays your product. Shape, colour, materials, logos and labels are checked against your reference photos in every image and every frame.
Retouching
Every image and video is retouched by our team after generation: details cleaned, colour graded, skin and fabric refined, until it meets campaign standard.
Quality control
Nothing leaves without a final review for accuracy, brand fit and platform specs. You approve the idea first and see the result before delivery.
How it works
- SendPhotos of your product and what you need.
- ApproveWe share the idea first. You say yes.
- LaunchContent ready for ads, social and your store.
Questions
What is an Ai-powered creative agency?
An Ai-powered creative agency develops campaign ideas and brand visuals and produces them with Ai instead of photo shoots and film crews. People lead the concept, the art direction and the final retouching, so the work looks directed, not generated.
How is an Ai creative agency different from an Ai content agency?
A creative agency starts from the idea: the campaign, the look and the story. A content agency focuses on volume: a steady flow of product photos, videos and ads. Novaia does both, so the idea and the everyday content stay consistent.
Do you work with brands in the UK?
Yes. We work in English with brands and agencies in the UK and across Europe, fully remotely. Briefs, reviews and delivery all happen online.
Can you follow our brand guidelines?
Yes. Send your guidelines, past campaigns and references. We match your colours, typography, tone and product details, and check every piece against them before delivery.
Who owns the creative work?
You do. Every piece is made for your brand and delivered with usage rights once the project is paid.
How do I start?
Ask for a free sample: send photos of one product and a line about your next launch, and we send back a campaign ready image.
What does an Ai powered creative agency do?
It develops the campaign idea and the look of a brand, then produces key visuals, films and ad creatives with Ai. Specialists direct the concept and retouch the result, so the output matches your brand guidelines.
How many creative directions do I get?
Usually two or three, shown as frames before production starts. You choose one and we build it out across every format you need.
Is Novaia an Ai powered creative agency or an Ai tool?
An agency. We do not sell software. Our team develops the idea, art directs every piece, retouches it by hand and delivers finished campaign images, films and ad creatives, so your team does not need to run any Ai tools.
Will our product look exactly the same?
It has to. Every product is rebuilt from your reference photos, and every image is checked against them for colour, cut, texture, stitching, hardware and logos before delivery.
How do I choose an Ai creative agency?
Ask who art directs and retouches the work, ask to see finished work on real products, and check what you receive: formats, ratios, usage rights and rounds of changes. Our guide on what an Ai creative agency does and how to choose one lists the questions to ask. Then judge a free sample on your own product.
How long does an Ai-powered creative agency take to deliver?
Product photos take 7 to 10 working days and videos can be ready in as little as 1 week, because there is no shoot to book and no crew to schedule. Larger campaigns are planned with you after the brief.
What is the difference between a creative agency and a production studio?
A creative agency owns the idea and the look. A production studio makes the files. Novaia does both, so the concept you approve is the one that reaches your ads and your shop.
Can an Ai creative agency work with our existing agency?
Yes. We can take your concept and guidelines and produce the key visuals, films and ad variations, or develop the idea ourselves. Briefs and reviews happen online.
What do you need to start a creative project?
Photos of your product, your brand guidelines or past campaigns if you have them, and a line about the launch or season. We come back with creative directions as frames.
Your first Ai image is on us.
Send photos of one product. We'll send back a campaign-ready Ai image.
Get your free sample.
Send photos of one product. We'll send back a campaign-ready Ai image, and ideas for your brand.
Thank you.
We've received your request. We'll be in touch shortly.