Ai content for fashion and footwear.
On-model photos, lookbooks, campaigns and videos for every drop. Your real pieces, any model, any location.
Your first Ai image is on us.
What you get
On-model images
Your clothes and shoes on the models you choose.
Lookbooks and campaigns
A full season's story, without the shoot.
Ecommerce shots
Clean product and detail images for every product.
Reels and UGC
Try-ons, styling videos and outfit ideas.
Your first Ai image is on us.
Send photos of one product. We'll send back a campaign-ready Ai image.
Why it works
Collections move fast
New drops need new content every week.
Any location
Paris, a beach or a studio, without travel.
Trusted by fashion
We work with brands like Pretty Ballerinas, Mascaró and Naggura.
In depth
Fashion and footwear photography without the shoot.
Fashion moves faster than any photo studio. New drops, colourways and seasonal edits need on model photography, lookbook images, ecommerce product shots and social video every week. Novaia is an Ai creative studio that produces all of it from your garments and reference photos: model photography with the casting you choose, ghost mannequin and flat lay style product images, campaign imagery in any city or landscape, and Reels for launches.
Fabric, fit, colour and construction are kept true to the real piece. Our art directors set the styling, light and locations, and our retouchers finish every image to the standard of a fashion campaign. Files are delivered for your online store, marketplaces, Instagram, TikTok, ads, print and store windows.
We work with fashion brands, footwear brands, accessories labels and the agencies that serve them, including Pretty Ballerinas, Mascaró and Naggura. Shoes, bags and apparel are the products we know best. Campaign films and Reels for each collection come from our Ai video production agency team, built on the same product references.
What brands look for
Fashion content, from ecommerce to campaign.
Ghost mannequin photography
Invisible mannequin style images that show shape and fit without a model.
Ai fashion models
Your garments on realistic models of any look, size and age, without casting.
Flat lay photography
Clean, styled flat lays for product pages and social.
Lookbooks and campaigns
A full season's imagery in any city, studio or landscape.
Footwear photography
Shoes from every angle, on foot and in motion.
Fashion Reels and try on video
Movement, styling and outfit videos for social and ads.
Trending nowAi fashion models and Ai ghost mannequin imagery are now standard in ecommerce, and shoppers expect several angles, on model shots and a short video for every product.
Ai generated fashion models, cast for your brand
Ai fashion models are realistic, fully rendered people who wear your real garments in the photos and videos you publish. You choose the casting: age, build, skin tone, hair and attitude. Our team directs pose, styling, light and location, so the result reads as your brand and not as a stock face.
Because there is no model booking, there is no casting day, travel or usage buyout to coordinate. The same model can appear across a whole season, which keeps a collection consistent from the first drop to the last.
How Ai model photography works for fashion
You send photos of the garment or shoes, front, back and details, plus a brief and references for the mood. We build the on model images from your real pieces and check fabric, fit, colour, stitching and hardware against your references before delivery.
Typical uses are ecommerce on model galleries, lookbooks, campaign imagery for paid social, and short videos for Reels and TikTok. Photos are usually ready in 7 to 10 working days and videos in as little as 1 week.
When Ai models make sense, and when they do not
They work best for ecommerce, always on social content, many colourways and fast drops, where volume and freshness decide results. If a campaign depends on a specific real person, a shoot may still be the right call, and we say so.
Many brands start with a free sample: send photos of one product and your first Ai image is on us, so you can judge the quality on your own garment.
How we make it.
Every project is led by people, not prompts. Ai is our camera. The direction, the taste and the finish are ours.
Creative direction
We start with your goal, your audience and your channels. Then we build the concept: the idea, the story and the hooks that make people stop and buy.
Art direction
We set the look before anything is generated: moodboards, casting, locations, styling, light and composition, all matched to your brand.
Realism
People who look real: natural skin, hands, expressions and light. Scenes with real texture and small imperfections, so no one stops to ask if it's Ai.
Product fidelity
Your product stays your product. Shape, colour, materials, logos and labels are checked against your reference photos in every image and every frame.
Retouching
Every image and video is retouched by our team after generation: details cleaned, colour graded, skin and fabric refined, until it meets campaign standard.
Quality control
Nothing leaves without a final review for accuracy, brand fit and platform specs. You approve the idea first and see the result before delivery.
How it works
- SendPhotos of your product and what you need.
- ApproveWe share the idea first. You say yes.
- LaunchContent ready for ads, social and your store.
Questions
Can Ai put my clothes on a model?
Yes. We show your real garments and shoes on models, keeping fit, fabric, colour and details accurate.
Can you create a full lookbook?
Yes. We plan the looks, models and locations and deliver a consistent set of images and videos.
Do you work with footwear brands?
Yes. Shoes are among the products we know best.
What are Ai generated fashion models?
They are realistic Ai people who wear your real garments in photos and videos. You choose the casting, and our art directors set pose, styling, light and location, so the images fit your brand and stay consistent across a season.
Do I need a model shoot if I use Ai fashion models?
Not for ecommerce, lookbooks, ads and social content. Send photos of your pieces and a brief, and we produce the on model images and videos. Your first Ai image is on us.
What is ghost mannequin photography?
Product images where the garment appears to float with shape and volume, as if worn by an invisible mannequin. We create this look with Ai from your product photos.
Can Ai models wear my real clothes?
Yes. We keep fit, fabric, colour and details true to the garment, and you choose the model's look, size and age.
Can you shoot a full collection?
Yes. Full drops and seasons are produced consistently, with ecommerce, lookbook and campaign images from one brief.
Your first Ai image is on us.
Send photos of one product. We'll send back a campaign-ready Ai image.
Get your free sample.
Send photos of one product. We'll send back a campaign-ready Ai image, and ideas for your brand.
Thank you.
We've received your request. We'll be in touch shortly.