Ai product content for ecommerce.

In depth

Ecommerce photography and content, at catalogue scale.

Novaia is an Ai creative studio for ecommerce. Online stores, direct to consumer brands and marketplace sellers need ecommerce product photography for every SKU, lifestyle images for product pages, video for conversion and a constant flow of ad creative, all consistent, all to spec. Traditional ecommerce photography studios charge per image and per shoot day. We produce whole ranges from your references.

We deliver product photos for Shopify, WooCommerce, PrestaShop and Magento stores, marketplace imagery for Amazon, Zalando, Miravia and others, A+ content and brand store visuals, product videos and UGC for product pages and social, and paid social creative that matches your store so the click converts.

Ecommerce managers and growth teams use Novaia to launch new collections faster, fill gaps in catalogues, show every variant and keep conversion rate rising with better visuals, without the cost of a shoot for every product.

Ecommerce product photography without a studio booking

Ecommerce product photography usually means booking a studio, shipping samples, paying for a shoot day and waiting for retouching. Novaia works from your reference photos instead. We build the product page gallery for each item: a clean packshot, detail views, a lifestyle image and, where it helps, an image that shows scale or use.

You approve the style once, on a first product. We then apply the same background, light, framing and retouch to every SKU, so the whole store looks like it was shot on the same day.

Product images for Shopify, Amazon and marketplaces

A store page and a marketplace listing ask for different things. Your own site can carry mood and lifestyle. A marketplace listing usually needs a clean main image and a set of supporting images that follow the platform's rules. We prepare both from the same material, and we check the current image requirements of each marketplace before delivery.

That includes the extra images that help a shopper decide: close ups of material and finish, size and scale, and a comparison image for A+ content or a brand store.

Colour and size variants without extra shoots

Variants are where catalogues get expensive. A new colour or finish normally means another sample and another shoot. Here a new variant starts from the images you already approved, so it is a small job that keeps the same look as the rest of the range.

The same applies to seasonal refreshes and new collections: the gallery for the new range matches the old one, and your store stays consistent. For ad creative built on the same images, see our guide to creative fatigue and refreshing ads.

From product page to ad: one set of content for the whole funnel

Ecommerce content works hardest when the store, the marketplace listing and the ads all look like the same brand. Because the product page gallery is built first, the same approved images become the base for short product videos, UGC style clips and the ads that send shoppers to the page. A shopper who clicks an ad lands on a page that looks familiar, which is good for trust and for conversion.

It also makes testing cheaper. When an ad stops working, a new hook or scene is made from the same images instead of a new shoot, which is how stores fight creative fatigue. For moving product content, see our Ai video production service.

Where to start with an ecommerce catalogue

Start with one product and the free sample: send photos of a single item and your first Ai image is on us, so you can judge the quality on your own product. If it fits, we plan the rest by priority: bestsellers first, then new arrivals, then the long tail. For the product photography itself, see Ai product photography.