White label Ai content for agencies and creative studios.

In depth

The white label content studio behind your agency.

Novaia is a white label content production partner for agencies. Marketing agencies, creative agencies, social media agencies, performance and media buying agencies and PR firms use us as their Ai creative studio: we produce the product photography, video, UGC and ad creatives their clients need, and the agency delivers it under its own name.

Because Novaia is powered by PR.Territory, a Spanish PR and marketing agency, we know how agencies work: fast turnarounds, many brands at once, strict brand guidelines and clients who want more content every month. We fit into your process with briefs, review rounds and delivery formats that match how you already work.

Agencies use Novaia to add content production to their offer without hiring, to raise margins on creative, to produce enough variations for real creative testing, and to serve clients in every European language from one partner.

Ai product photography for creative studios

Creative studios, design studios and photo studios bring us the product photography their clients need at a volume a shoot can't give: packshots, lifestyle scenes, on model images and seasonal campaign visuals. You send the product photos and the brief. We direct, generate, retouch and check every image against the reference, and you deliver it as your own work.

The studio keeps the client, the art direction and the margin. We add the production capacity, so a pitch, a catalogue refresh or a launch stops depending on a studio booking.

Launch imagery for the brands you design

Branding, identity and packaging studios finish a new brand and then face the same gap: the client needs launch imagery before the first shoot is even possible. Send us the packaging renders, the first samples or the product photos, and we make the launch set under your name: product pages, a lookbook, social posts and a first campaign film that follow the identity you just designed.

The brand guidelines you wrote stay the reference for every image. Colour, light, type use and tone are checked against your document, so the launch looks like the identity and not like a stock library. You keep the client relationship and the full project, and we add the production that usually waits for a later budget.

Lookbooks and press images for fashion PR and showroom agencies

A press showroom that represents several fashion, footwear and accessories brands needs fresh imagery for each of them every season: a lookbook, press images, line sheet pictures and a few campaign scenes before samples are ready or after they have gone back to the brand. Send us the product photos, the references and the seasonal brief for each label, and we make the set in that brand's own look.

Each brand keeps its own folder, palette and tone, so one showroom can run many labels without the images drifting into the same style. The agency keeps the brand relationships and the press contacts. We add the production, so a market week, a press day or a buyer appointment does not wait for a studio day. Brands that show at trade fairs can read our guide to fair images.

Your brand on every file, ours on none

Every delivery is white label. Files, folders and naming follow your conventions, and the work goes to your client under your name. We never contact your client, never credit ourselves and sign an NDA when you ask. If your client sees a name anywhere, it is yours.

Briefs in, assets out, in every language

Send the brief the way you already write it: references, brand guidelines, formats and deadlines. We return the assets in the formats your client's channels need, from ecommerce and Meta to TikTok, print and in store screens, localized for each market your client sells in. One brief covers English, Spanish, Catalan, French and Italian.

Volume for retainers without new hires

A retainer needs new content every month, and a creative team can only shoot so often. We give your agency a steady flow of photos, videos, UGC and ad creatives planned around each client's calendar. Scale up for launches and Black Friday, down in quiet months, without hiring, studio days or shipping samples.

How we work with your team

One contact on each side. You send briefs by email or in your own tool. We propose the idea, you approve it before anything is made, then we produce, you review and we deliver. Photos take 7 to 10 working days and video can be ready in as little as one week. For a first project, start with a free sample on one of your clients' products.